Undertaking an evaluation is a helpful process in planning for change, monitoring progress, demonstrating results and justifying the use of resources.
In the context of age-friendly communities, evaluation is considered so critical that The American Association of Retired Persons (AARP) Network of Age-Friendly Communities requires Network members to provide an evaluation report every 5 years to maintain membership of the AARP and World Health Organisation (WHO) age-friendly networks.
The AARP Network adds that evaluation can assist in identifying:
Evaluation also offers the opportunity to celebrate successes, which in turn inspires momentum, commitment and creativity.
There are many ways to undertake evaluation.
The following offers a useful approach.
1. Consider the form your evaluation will take.
Forms of evaluation include:
These forms of evaluation fit well with the cycles of quality improvement that many businesses and organisations adopt.
2. Identify your evaluation approach.
Approaches that are often used to evaluate age-friendly activities include:
3. Consider or confirm who will undertake the evaluation.
In some cases, an external evaluator might be considered. However, it is important to note that there is a movement towards evaluation approaches where there is extensive stakeholder participation and control. This approach is consistent with the WHO recommendation to prioritise the role of older people. Engaging older people in planning and undertaking your evaluation can provide valuable information about what works and what needs to change. Working with older people in this way can also demonstrate your commitment to age-friendly evaluation.
4. Document an evaluation report and communicate your findings to key stakeholders.
A report on your evaluation can also showcase your achievements which will enable others to learn from your achievements and demonstrate your leadership.
TIP
Celebrate and share your successes and achievements. There are existing networks that you might like to join to share your age-friendly journey and achievements.
Consider:
You can also promote your initiatives on your website, social media and in your community. Consider local, state or national conferences where you can showcase your work. You can prepare media releases and promotional material to show how your organisation is committed to age-friendliness.
The Queensland Government is committed to supporting organisations that take up the challenge to bring age-friendly to life in their community. If you can demonstrate your age-friendly initiatives are improving the quality of life and well-being for older Queenslanders, we will formally recognise your organisation as an Age-Friendly Champion and promote your program as best practice. Share your journey with us, undertake the age-friendly process planning steps detailed in this toolkit and provide us with evidence to demonstrate how your local approaches are changing lives.
The Queensland Government strongly encourages organisations, particularly local councils, to join the WHO Global Network for Age Friendly Cities and Communities to learn more about successful initiatives being implemented around the world. Go to the WHO website to find out more.
In this section, we provide you with an evaluation that you can tailor to your needs. The framework is not prescriptive and forms a cycle. When planning your evaluation, it is useful to think about whether you wish to apply for WHO status.
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In this section, we outline a comprehensive evaluation report from New South Wales that clearly shows the evaluation methodology.
The Municipality of Lane Cove is on Sydney’s lower north shore and is just over 10 square kilometres in size.
In early 2014, the Lane Cove Council commenced the development of an Age-Friendly Lane Cove Strategy in accordance with the requirements of the WHO Global Age-Friendly Cities and Communities Project. The purpose of this initiative was to assist Council to respond to the challenges of an ageing population and to foster an environment that promotes active ageing and community engagement.
Consultants were engaged to undertake a baseline evaluation and to use this information to develop an action plan which addressed suggestions for improvement. The project took a ‘bottom up’ approach where consultation with people aged 55 years and older formed the basis for the evaluation and strategy.
A baseline evaluation assessed age-friendliness through the eyes of the older people of Lane Cove and their carers. The evaluation was designed to inform the Council’s action plan and to enable the evaluation to be repeated after three years to identify and measure what had changed.
The evaluation included a survey and consultations. Participants were asked to rate the Council’s age friendliness, to make suggestions for change and how they might participate in implementing projects. A total of 479 people participated in the evaluation. The online survey included demographic questions and 8 additional questions, each reflecting one of the 8 domains using the following format:
The consultations included community forums and workshops designed to be accessible for older people. Consultation included 13 general community forums, 11 focus groups and a workshop for senior Council staff. Participants were asked to discuss what worked and their ideas for improvement in relation to each of the domains.
The evaluation report summarises participants’ comments and suggestions relating to each domain. It also includes the average score for each domain and percentages for each response rating. These measures will provide a useful comparison for Lane Cove’s evaluation of their impact and outcomes over time. The evaluation report also provides suggestions for improvement and priorities for each domain.
The Council’s website shows a clear link between the evaluation report and the ‘Strategy for an Age-Friendly Lane Cove, 2014–2017’ which includes goals for each domain. It was adopted by Council in June 2015. The website also includes an information booklet for community members which summarises the evaluation findings and outlines the Council’s commitment to the age-friendly strategy. The Council’s web page also outlines a commitment to provide community updates on a 6-monthly basis.
Read the Lane Cove Age-friendly plan.
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This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) licence